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Big banks go social, to what effect?
A recent report from Change Sciences say banks are increasing their involvement in online marketing – and that those efforts will transform the consumer experience. Maybe, but they won’t change a...
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Ally Bank, still stuck at halfway
Back when Ally Bank first launched two years ago, I thought it had inched toward the sweet spot when it came to bank marketing. Its “straightforwardness” brand was positioned against other banks, whose...
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Fees for checking and debit cards: Banks about to blow it again
It’s one thing to criticize the banks, such as Bank of America, for charging for debit cards. Or to rip apart the banks that are also going to charge for checking. But what really gets me is how lamely...
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Message to all brands: Shooting first & asking questions later is never a...
In their effort to gauge just how disgruntled banks could make their customers for no good reason, Bank of America, Suntrust and Regions will be doing away with the $5 debit charge they proposed just a...
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Banks are still failing, but so are credit unions and community banks
It is amazing to me that, despite the current economic turmoil and consumer anger toward the big US banks, those banks such as Bank of America, Suntrust, and Wells Fargo still think they are above the...
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By definition, the banking industry is insane
When we rebrand companies, there are a few vital aspects that we must be addressed to make sure the execution is well positioned to steal market share. The first is research. It has to be quantitative...
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Banks are better off without a brand – at least they think so
We have written extensively about the opportunity financial institutions have to build meaningful brands to steal market share from their competitors, and some have hired us to help them....
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New Chase CMO can put her Bank of America experience to good use
Note to new Chase Bank CMO Claire Huang: You came from Bank of America, but do not copy your former employer when you plan Chase’s future. Chase is among the market leaders in the banking industry and...
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Bobcats to Hornets: Is it enough?
Michael Jordan announced today that the Charlotte Bobcats are going to grab its old name back because New Orleans has abandoned it. So from now on, the Bobcats are not the worst team in professional...
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Huntington Bank’s ad campaign gets its half right
I haven’t seen the ads yet, but I can tell right away that the strategy of Huntington Bank’s new advertising is right. But the tone is all wrong. The Ohio-based bank will reveal a new campaign today...
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Flash Boys Is really about a failed and damaged brand: Wall Street
The new book, Flash Boys by Michael Lewis, is just the latest chink in the armor of US financial markets. It causes concern for two reasons. Americans have a virulent love of conspiracy theories and...
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Banks continue to screw people and no one seems to care
The New York Times reported today that Citigroup might settle to the tune of $7 billion to resolve Justice Department probes into the sale of mortgage-backed securities. This is on the heels of JP...
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